Internet Marketing Tips to Increase Online Sales, Part 2
Internet Marketing Tip: Upgrade them to a second copy. Use a phrase such as, "Receive a second copy of XXXXX for just $$$$$ more - have an extra copy for a friend or as a backup." Having a back up for many people today is very important, so use that in your sales process and brace yourself for the sales bump. Also, don’t forget the gifts. Position your offer as a gift that, if it’s good enough for them, it’s good enough for a friend. Get the point? Encourage them to do their friend a favor and secure a second copy for a lower price. This is such a great upsell and so easy to do, that it’s amazing how
many miss this one.
Internet Marketing Tip: If you offer a physical homestudy course, offer your "Personal Strategy Guide" for 10% more. That means if your home study course is $997, then the add-on price can be $99.00 or something within that range. Allow your new customers to get there hands on your personal journal and records of how you use the strategy beyond what the course offers. No home-study course is able to keep up with the pace of change because the moment your create it, it becomes stagnant and the moment something changes, the course is now for the most part obsolete. So use that as a profitable advantage in your selling process. Even if your offer is on the lower end for hobbyist, this strategy is worth a whirl.
Internet Marketing Tip: The Delayed Trade Up Program. This is simple. After you have secured a new customer, send a bonus CD of a relevant product with only 20% of the content unlocked and available, make the other 80% visible, however inaccessible. Sell them the other 80% with ability to unlock the rest of the CD for instant access. Now that’s delicious! Taste this one and you will be addicted to the additional profits that it brings.
Internet Marketing Tip: Here’s another Delayed Offer. Sell the bonuses only after multiple tries to sell the product. This is an amazing strategy. Can you believe that you can take your value added bonuses and go back to those who have repeatedly decided to not purchase your main product and offer just the bonuses for sale and have 20% or more actual buy them… at no less that 50% lower that the price of the main product? Yep! Sure enough, it works. Give it a try with your list and bonus offers.
Now here are three more quick ideas. If you know what they are and know how to use them, it almost makes it impossible to not make more and more money each day in your business. Here they are…
Internet Marketing Tip: Up-sell to a total solution package.
Internet Marketing Tip: Down-sell to a partial purchase.
Internet Marketing Tip: Cross-sell into complementary products and services.
Here are two additional profit optimization tips.
Internet Marketing Tip: Offer upsells on a bridge page and then offer another, different upsell on the actual order form.
Internet Marketing Tip: Offer a coupon on your thank you page (after a sale, feedback form, etc). You can say something like, "Thank you for XXXXX. For helping us out/purchasing XXXXX you get the following coupon code: CODE This offer is good for XXXXX and expires XXXXX. Simply enter the code when checking out and you get XXXXX."
Here are two closing points…
Internet Marketing Tip: Make the offer! People cannot respond to what they don’t see. Unless they see the offer, multiple offers, they cannot and will not respond. You have to SHOW & TELL to SELL!
Internet Marketing Tip: No doesn’t mean “not at all.” When a potential buyer turns down an offer or a new buyer turns down an upsell, that doesn’t mean they are not interested in making a purchase or adding to their active purchase. It simply means what you put in front of them is not what they want. So, what’s the solution? Put something else in front of them. Put at least 3-5 separate upsell offers and options in front of them during one purchase cycle.