Internet Marketing Tips to Increase Online Sales, Part 1
Following are some amazingly effective internet marketing tips to increase your profits from each sale you make.
However each internet marketing tip alone is not enough. The execution of the internet marketing tip will determine how effective and profitable they will be for you.
While we have a preferred ordering process that makes the following strategies more potent, space doesn’t allow for us to go into that this time. So instead, let’s give you a different quick illumination that you can use immediately to add punch and vigor to these simple strategies.
Okay, so here is your illumination. Ready? Keep this one thing in mind when looking to upsell so you can get more juice from any single trade-up strategy.
This is simple yet powerful and when you can pull this off, you can look forward to an amazing jump in profits without adding any new unit volume to your current sales flow.
So here it is. Make it your objective to have the buyer say to him/herself, “WOW, I didn’t know that!” …when they see your upsell offer.
What does that mean?
Well, let’s get right into these internet marketing tips and use the first one as an example of how you can have your new customer say “WOW, I didn’t know that!”
PROFIT OPTIMIZATION ALERT! When you have the offer that makes your new customers say “WOW, I didn’t know that!” then you can run that same offer to your current customers to get a nice bump up in new purchases. Try it. You’ll be amazed.
Internet Marketing Tip: For software sellers! If you sell software, offer a "Tips and Tricks" manual for an additional $19.97. Here is a possible “WOW!” moment. “After having developed and used this software for a year and collaborating with users worldwide, I found this software to be over 300% more powerful then we’d original thought. It’s amazing how your results can be tripled with these additional insights. As a result of this revelation we’ve developed our secret handbook of tips and tricks that we are making available in a limited supply of…”
Okay, so you get the idea. You can build on that. You present some kind of statement of “revelation” that makes them say “WOW, I didn’t know that!” and is associated with the upsell.
Internet Marketing Tip: Here’s another one for software sellers. Offer a back up version of your software on CD as an upsell. This is a solid gem that all software sellers should test immediately.
Internet Marketing Tip: Add on premium/priority support. There’s nothing more like getting the royalty treatment. Test adding premium support and/or some kind of priority support and service to any package you are selling that’s over $97.00 and see what happens.
Internet Marketing Tip: Offer Priority Rush Delivery at twice your cost to make a profit from faster delivery. Many companies pad the rush charge so they can make a profit on it. Hey, what do you think that “handling fee” is all about? If you are delivering physical products, put the offer on your order page, make it highly visible as a shipping option and sit back and watch the percentage of buyers that select it. It’s a pretty cool no nonsense add on that allows buyers who are rushing for your offer to get it now… get it fast… get it overnight.
Internet Marketing Tip: Add a $19.95 monthly continuity program to your product. Plan out a series of additions to your products just like the television networks plan out a television series. Know what you are going to deliver and when. Package it all up and add it on to your main package as the latest and greatest of what they are buying today. This is a great way to take a one time purchase and turn it into a 5 to 7 month revenue stream.
Internet Marketing Tip: Use the “old school” Order Trapper that's talked about in The Whole Truth. Use a phrase such as "Order within the next 7 minutes and you'll receive..." and add an additional bonus. Have a nice pop up appear with a countdown clock that starts at 7 minutes and put the screws to them to take immediate action to secure that luscious bonus dangling in front of them. Now, the best place to test this depends on your website stats. For example, if you have a large percentage of people who abandon your shopping cart or order page, then test it there. If the larger number of people are abandoning a different page, then test it on that page. In fact, test a different offer on each page and watch you trap more orders and your profits scream up the charts.
Internet Marketing Tip: For eBook sellers! Offer a physical version of your ebook as an upsell. Pretty simple eh? Yea, it’s the obvious, yet most don’t do it …and it’s quite profitable in fact. Test it and count how much more profit you start taking to the bank.
Internet Marketing Tip: Here’s another one for eBook sellers. If you sell an eBook, offer an "mp3" download of additional unreleased information for $19.97, or you can simply record your entire ebook as an audio book and offer that as the upsell. Add to that upsell an option to get a back up version of the audio on audio CD for an additional $14.97. (Many people don't burn mp3's, so don't make the assumption that everyone purchasing an mp3 will. Also, people who download valuable mp3’s oftentimes misplace them. Yea sounds silly, yet it’s true. So take that truth to your bank.)
Next week we will post Part 2 with 11 more internet marketing tips...