Cost Effective Internet Marketing Strategies
Cost effective Internet marketing strategies are not synonymous with free Internet marketing strategies. Cost effective means that for the money you get good or even great results. A strategy is different from a tactic in the real world, in the e-world strategy and tactics have become synonymous.
E-mail ranks equal to search engine optimization as the most cost effective Internet marketing strategies. That is emails that offer something to the reader and are opted for, or generated from opt-in services and not Spam. One good example of what to offer that is cost effective is to write a useful report and give it away. Another cost effective marketing strategy is to offer a free ezine that offers real value in each issue.
People do not purchase from those they do not know. So you need them to get to know you. A better understanding of how to get people to know you can be gained by analyzing the process.
"Cold Readers"
These are people new to your site, or who have just filled out the form on your website, or whose details you have received via co-registration. You know nothing about them and they know little about you.
"Curious Readers"
These people may have opened one or two of your emails and have at least decided to stay on your list long enough to find out what you're about and what they can gain by reading your emails.
"Interested Readers"
These people have opened and read several of your emails and continue to read them. Perhaps they have "moved" themselves from your "cold" list by opting-in to one your offers.
One way to know who your "interested" prospects are is to offer a free ebook or something related to what you’re selling and make them "register" for it by opting in to a second autoresponder. Another is to invite them to participate in a survey and capture their contact information when they do so.
"Excited Readers"
These are the people who are almost ready to buy. They need some sort of "push" or "nudge" to get them to take action. Maybe they need a "special offer" of some kind, or simply a personal follow-up email or phone call from you. Whatever it is, these are your hot prospects.
"Customer"
At last! These are the people who have bought your product, joined your opportunity, or bought something that you promote as an affiliate. In the long run, these are the folks who will make you the most money, because it will become easier and easier for them to act on your recommendations, as long as you don't betray their trust by endorsing poor quality products or programs.
Even though they may represent only a tiny percentage of the entire population of your list, these people are your long-term gold mine group. Treat them with respect.
More importantly your cost per sale will decrease over time as you build your lists and work through each part of your email campaigns on a regular basis.